USB becomes less important. However, if we have to deliver our output in an USB and submit it to our customer, it becomes another story. In this process, our experiences on brands play a critical role.

This cuboid USB in a white mat material represents a basic unit of HAPCHE. This approach to be faithful to the very basics is also in line with our belief.

Products we produce and create are essential for daily life, but might not be considered important. Users’ experiences react with very tiny and trivial matters, and each of such experiences comes together and builds up a value so we can never overlook them.