In February 2019, AMOREPACIFIC COLOR TAILOR Mobile App was won the iF Design Award in Germany, one of the three major global design awards.
Color Taylor app is a service that recommends products to each user based on the user analysis data.
Targeting women in their 20s and 30s, it identifies individuals’ activity patterns and recommends lip products that suit personal preferences, and provides a range of experiences. Especially, with the detailed analysis of the lip colors and textures, and brands of personal preference, it recommends products. In addition, it provides easy and convenient additional service such as location-based store and review which could intrigue customers to purchase the recommended products.
VinylC has won the iF Design Award for two consecutive years and a total of seven awards. We are making digital products that can be recognized not only in Korea but also overseas.
We will continue our efforts that could also bear meaningful outcomes in 2019.