Body Matter Starts

Works Details

Chinese Platform for the 11st Street, Adding the Curation of Premium Contents of Korean Wave

Launch
Jun, 2016
Client
11st
UX
UT, FGI, In-Depth Interview, UX Concept Building, UI Concept Building, User Flow, Lo-Fi Prototyping, Wireframing, UI Design
Tech
HTML5, CSS, Web/App Accessibility, SEO

By integrating global trends with an intuitive and easy interface, we have built an online platform that meets the needs by providing products that are tailored to Chinese taste as well as the contents of Korean Wave in the form of premium curation.

It has been constructed with various layouts and shapes in consideration of the taste of Chinese in order to enhance the readability and aesthetics. In addition, the spaces are fully utilized while reducing blank margins to accentuate the rhythm of gaze.

By making six improvements considering the characteristics of Chinese characters having many strokes, the readability of the contents got enhanced while raising the users’ concentration.

The color test was conducted to reflect the color preference of the Chinese and the page design and color were matched for each product. Also, colors were balanced by adjusting their brightness.

Reducing the monotonous elements often found in the previous website designs of China and adding a variety of layouts and shapes to enhance the readability and aesthetics. In addition, the spaces are fully utilized while reducing blank margins to accentuate the rhythm of gaze.

To most effectively present the line-up products, released every season, the background image was designed to be fully used.

By providing a variety of layouts, based on the sophisticated grid system, suitable for contents, users can easily immerse in shopping and have fun shopping experiences.

To raise the convenience and accessibility of users, it has been constructed as the online platform optimized for multi devices, including PC, Mobile Web, and App.

Credits

  • Project Manager

    Lee Gwangseong

    Creative Director

    Choe Dongmin

  • UX Designer

    Kim JiseonLee JuhyunChoe Seonggyu