Body Matter Starts

Works Details

Now Enjoy a Mobile Shopping Cart – Emart Shopping, Who Is Always Next To You

Dec, 2013
In-Depth Interview, UX Concept Building, UI Concept Building, User Flow, Lo-Fi Prototyping, Wireframing, UI Design
HTML5, CSS, Web/App Accessibility, SEO, Objective-C, Android

By implementing the three-tiered structure, of category – contents – shopping cart, by reflecting the three-tiered shopping pattern, of search-consumption-purchase, we raised the convenience of shopping by allowing a direct access to the shopping category and shopping cart in any menu.

We enhanced users’ experiences for shopping services that customers often use, including 5-minute shopping, best products, and discount, except for customers accessing to the site by clicking the desired products, and enhanced its customer support feature.

‘My Activities’, a personal shopping history management menu using the concept of time-line seen in social networks, integrates personal shopping activities with personal experiences.

By placing 6 main menus on the main page and providing the organic navigation and interaction, customers can have a quick access to the desired service, raising the concentrativeness on shopping.

For the tablet PC application, it was constructed with the history-management-type structure, where a customer can have a category search, a list of products, and detailed information about a product can be checked on one page. In addition, when a detailed content is clicked, the following page becomes displayed on the right so the previous page and the current page can be viewed at the same time. This design, optimized for navigation and tablet screen, was created through thorough simulations of various screens.


  • Project Manager

    Kim Sangmi

    Creative Director

    Min Sunae

    UX Designer

    Kim Chul, Kim Sumin, Park Goeun

    UI Designer

    Kim Sejeong, Sin Eunji, Lee jihye, Park Eunwoo

  • Front-end Developer

    Lee Yongwook, Kim Wooram

    Mobile Developer

    Jeong Seungwoo, LeeJungwoo

    Interaction Designer

    Kim Gisang, Lee Jaeho