Although minimalism is the latest trend, we considered the new and efficient operation rather than just simplicity. We focused on the construction of UI/UX with stories so customers could have indirect experiences with multimedia information. Our core strategy was to provide information in the simpler, easier, and more attractive manner, even with a single picture.

In case of ‘by.SENSE Channel’, its brand contents were categorized into SEE, HEAR, TOUCH, and TASTE so customers could feel such contents using the named sense.

Along with the SNS sharing for consumption/spreading of its brand contents, the search optimization was executed.

As with other projects requiring flexible layouts, it required elaborate design and well-defined guideline suitable for various devices. By applying the modular design, adopted for solving an issue of the degree of freedom of the CMS, we managed to cope with the complicated design requirements.