It all started from a very basic question why a software product always use its package to express itself, and we decided to come up with a new design style, using the user’s interface of a software product as one design factor, and that’s how we created this unique design of Ahnlab.

In order to help customers to have a better understanding about the product, we used more infographics and provided various media information, associating videos with related articles and so on.

It has been developed with the One Source Multi Language to have the easy rollout in other nations and to provide the base from which development sources and services of each nation could be integrated.

Its UI has been designed in compliance with the sales scenario of Search > Understanding > Trying > How to buy in order to have the smooth and natural sales flow in which a potential customer makes an actual purchase and a customer makes an additional purchase.