Using the point color of CJ and blossoms as its motifs, we have established the graphic identity of CJ O Shopping. Based on its standard color and sub color, we have devised a color guide that could be suitable with its contents along with graphic styles that reflect a lively atmosphere of CJ O Shopping.

Instead of using glamorous and colorful graphics, it uses dots, lines, and faces to stay with basics and to focus on its contents. Presenting a flexible image of CJ O Shopping by reflecting the identity of its logo.

The Z-shaped flow line, considering the flow of sigh, provides an opportunity for unconditioned information search and to induce a purchase. While providing a lot of information on the live screen, in considering the nature of a home shopping channel, a main copy and a price are emphasized so users can easily check the most important information at once, leading to a purchase.

With a simple, intuitive, and flexible design, presented information could be perceived at once. With the L-bar-shaped design, less information is given so viewers could perceive only the most important information at once, promoting a detailed search.

Constructing various page designs: a front page design presenting mainly with images of products and conditions, a general front page design presenting information mainly in texts, a front page design presenting a full-size image and a title text, and a front page design for effectively presenting the images of products of a certain category.

Various front-page features, such as product review, LEC, arrow, full-version, newspaper, and sold-out, are constructed with new graphic patters and motifs of CJ O shopping in consideration of their nature.