To provide the consistent brand experience and users’ experience, we developed a mobile app UI/UX standard manual for NH Finance. With the standard manual, we were aiming to deliver the consistent brand image to its users and even enhance their satisfaction. In addition, by providing the consistent and standardized manual to the personnel of NH Finance in charge of production and operation of its app services, it was possible to raise their work efficiency so they could focus solely on core services.

While developing this standard manual, we were trying to have a proper understanding about the brand of NH Finance and the intent of its mobile app service. To this end, we analyzed the current images of NH Finance, and by removing negative images and strengthening positive images detected in the analysis, we managed to come up with a new brand image for NH Finance and based on this image, we devised design strategies and defined a final design concept.

The design concept was reflected on the basic components of the standard manual, including color, typography, and icon, as well as the UI template and UI components. Especially, it had a lot of influences on the launcher icon and the splash screen.

The launcher icon and the splash screen play a significant role in establishment of the image of its mobile app service. Through numerous meetings and tests, we developed new launcher icon and splash screen that could provide consistency throughout the apps of NH finance and differentiate from other companies.

In case of the UI template and UI components, their components and specifications were, of course, re-defined to enhance usability and we focused on the universal usability principle that would be proper for its app services considering the mobile usability principle, various research data, and UI/UX trends.